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Why You Should Invest in Gold Bars

Gold’s beauty is easy to appreciate, but what’s not always obvious are the advantages of investing in it. Here’s what you stand to gain when you decide to take that first step into gold investment.

There are plenty of good reasons people choose to invest in gold—especially when it comes to protecting their money for the long run. If you’re new to gold or investing in general, don’t worry. To help you get started, here are three of the top reasons why investing in Cebuana Lhuillier’s gold bars might be a smart and simple first step:

  1. Lower-cost gold investment option

Gold bars come in various sizes, making them a cost-effective way to invest in gold, especially for beginners looking for a more affordable entry point. At Cebuana Lhuillier, we specialize in gold bullion bars, which are small enough for aspiring investors to start with, but valuable enough to grant you entrance into the gold market. Many of the gold bars we offer are as light as 1 gram–a perfect starting weight for an eager investor.

  1. Easy to resell when the time is right

Thanks to gold’s global recognition and strong demand, selling your gold bars when you’re ready is a straightforward process. Gold attracts a diverse range of clients, from jewelers to private collectors. Whether you choose to cash in locally or through a trusted dealer, gold bars offer flexibility and strong demand, making them a reliable investment you can turn back into money when needed.

  1. Gold tends to hold its value over time

For over 200 years, gold has been a steady and reliable way to protect your money. Unlike other investments that can be unpredictable, gold stays stable and is trusted around the world. If you’re new to investing, gold can help you guard against rising prices and changes in currency value — making it a smart choice to keep your savings safe.

Discover more about gold bars here.

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A Guide to Investing in Gold

You don’t have to be an expert to start investing in gold. Whether you’re interested in gold jewelry or gold bullion bars, getting started can be simple and straightforward. To help you feel confident in your first purchase, we’ve put together an easy-to-understand list of important things to know before buying gold. This guide will walk you through the basics so you can make smart choices and begin building your gold investment portfolio with confidence.

Being a smart investor means getting the most value from the gold bars and jewelry you buy. To help you make the best choices, here are three simple tips to guide you as you add gold to your investment portfolio.

  1. Ensure authenticity

If you want to be a smart and trustworthy gold investor, it’s important to know how to tell real gold from fake. Cebuana Lhuillier is proud to offer only genuine minted gold bars—the first dealer in the Philippines to do so. But to help you feel confident when buying gold anywhere, here are some simple ways to check authenticity: Real gold is not attracted to magnets, it sinks in water instead of floating, and it produces a high-pitched ringing sound when tapped. By knowing these easy tests, you’ll protect your investment and build a truly valuable gold portfolio.

  1. Know your dealers

Gold is a commodity that, unfortunately, attracts scammers and tricksters. How do you know if your dealer is legitimate? Deal only with organizations or companues that are government-recognized and follow a strict code of ethics.

  1. Verify prices

When you invest in gold by purchasing a gold bullion bar or a piece of jewelry, you will most likely pay a premium on top of the product’s going price. The premiums depend on many factors, such as weight and purity. Since gold’s value tends to grow over time, it’s important to watch the market and keep and eye on prices to make sure you’re never paying more than you have to.

Start your gold investment journey and shop gold bars here.

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Buying Minted Gold

When it comes to protecting wealth and diversifying financial portfolios, gold has long been a trusted asset. But what is minted gold, and why is it gaining traction amongst investors?

Minted gold bars are precision-crafted gold products that offer both purity and presentation. Unlike raw or cast gold, minted bars are manufactured to pinpoint standards, giving them a refined, uniform finish. They’re both valuable investments and collectible items.

Why Invest in Minted Gold?

  1. Security

Minted gold bars include unique stamps, official certificates, and secure packaging that verify their authenticity and purity. These important security features protect investors from counterfeit or tampered gold, ensuring your gold investment is safe, genuine, and reliable.

  1. Liquidity

Minted gold bars are popular with investors because they’re easy to sell. Thanks to their clear markings and official certification, buyers and dealers worldwide recognize their value instantly. This makes turning your gold bars into cash a smooth and hassle-free process, giving you flexibility whenever you need it.

  1. Aesthetic Value

These bars often feature detailed engravings and elegant designs that make them visually striking. This aesthetic appeal adds to their desirability, whether you’re collecting, gifting, or showcasing your investment. Unlike raw or unrefined gold, minted bars combine beauty with authenticity, making them a sophisticated addition to any portfolio or collection.

  1. Stability

One of the key reasons investors choose minted gold bars is their ability to preserve value, especially during times of rising inflation and weakening currencies. Minted gold bars, with their guaranteed purity and recognized authenticity, offer a stable investment that can protect your wealth from economic uncertainty. By including minted gold bars in your portfolio, you add a reliable asset that helps safeguard your financial future against inflation and currency fluctuations.

Whether you’re starting out or expanding your portfolio, minted gold bars are more compelling than ever. If you’re looking to invest, here are a few tips for buying minted gold:

  1. Track market trends

Because prices fluctuate, the right timing can optimize returns.

  1. Verify the source

Always buy from trusted institutions.

  1. Check the purity

Look for 18K or 24K or 99.99% pure gold.

  1. Plan for the long term

Minted gold performs best as a long-hold asset.

In November 2022, Cebuana Lhuillier made history by launching the Cebuana Lhuillier 24K Gold Bar, the first minted gold bar in the Philippines, giving local investors access to a tangible and viable investment product. In just two years, its price rose by a high percentage, showing significant growth.

Projections suggest it could reach up to Php10,000.00 per gram in just five years, making investing in minted gold a compelling opportunity for both seasoned and first-time investors.


Discover Cebuana Lhuillier’s selection of minted gold bars at our shop or calculate the value of your gold here.

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Gold Bar Cleaning and Storage

Owning physical gold is a sound way to protect and preserve wealth—but maintaining its quality over time is nearly as important as the investment itself. 

Understanding gold bar maintenance and proper bar storage tips helps ensure your investment stays in top condition for years to come.

HOW TO CLEAN YOUR CEBUANA LHUILLIER GOLD BAR

A brush on a gold bar

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Gold doesn’t tarnish and typically doesn’t require cleaning. However, if you choose to clean your gold bars, be aware that cleaning may leave minor scratches or surface marks. With the right technique, it’s safe to give them the occasional touch-up.

  • To gently clean your gold bar, mix mild soap with distilled water in a shallow container.
  • Submerge the bar for a few minutes to loosen surface dirt and rinse delicately with lukewarm water. 
  • You can gently wipe dry with a microfiber cloth—but be aware this may leave small marks that could affect resale.

HOW TO STORE YOUR CEBUANA LHUILLIER GOLD BAR

A collection of gold bars

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While many investors prefer to enlist third party vault services for security, some may choose to store gold at home. If you’re considering this, here are essential bar storage tips to protect your investment:

  • Minimize exposure to moisture and corrosive elements 
    • A dry, stable environment is key.
  • Use a high-quality safe
    • Ideally one that is fireproof and can be bolted down.
  • Don’t store gold and silver together
    • These metals react differently and can damage each other when in close contact.
  • Limit who knows where gold bars are stored
    • Keep the existence and location of your gold bar private—even from friends and family.
  • Plan for emergencies
    • Choose one trusted person to access your safe in case something happens to you.
  • Review your insurance
    • Some homeowners insurance may not fully cover your gold. Look into specialized insurance to better secure your investment.

With the right preservation techniques, your investment can remain safe, secure, and untarnished.

Discover and shop gold bars here.